Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration [Yahoo! Finance]
Fox Corporation - Class A (FOXA)
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Source: Yahoo! Finance
This agreement includes a proprietary integration between FOX's AdRise and FreeWheel to further drive scale, access and a more simplified path to premium video ad inventory. NEW YORK, June 12, 2024 BUSINESS WIRE Fox Corporation (Nasdaq: FOXA, FOX; "FOX" or the "Company") today announced that through its newly expanded partnership with FreeWheel , a global technology platform for the television advertising industry, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology. FreeWheel will also become FOX's primary ad serving partner across the entire One FOX enterprise. FreeWheel's technology will now power FOX's ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase more premium live sports inventory from FOX while also incorporating a variety of features to provide an optimal viewing experience for audiences. FOX's AdRise and FreeWheel have also partnered to build technology that can enrich an ad
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FOXA
Earnings
- 5/8/24 - Beat
FOXA
Sec Filings
- 6/7/24 - Form 4
- 6/7/24 - Form 144
- 5/17/24 - Form 4
- FOXA's page on the SEC website