TelevisaUnivision CEO Wade Davis Says Advertisers “Feel Like They Have More Options” Due To Streaming Boom, Delaying Upfront Process [Yahoo! Finance]
Fox Corporation - Class B (FOX)
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Source: Yahoo! Finance
As a result, it is “taking a little longer” for his sales team to conclude the upfront process, Davis added, he doesn't see that delay having a material downside given strong trends in pricing in the scatter market. Unlike upfront inventory, scatter ads are bought much closer to the airdate of programming, offering advertisers more flexibility but generally at a higher cost. More from Deadline Prime Video Updates User Experience, Saying Its New Look Will Help Customers "Quickly Find Something To Watch" 'Bridgerton' Boosts Netflix On Nielsen's June Chart Of Media Distributors, But Disney Remains On Top Comcast Q2 Revenue Dips On Studio And Theme Park Wobbles; Peacock Sheds 500K Subscribers But Trims Losses And Hits $1B In Revenue The exec's remarks came during TelevisaUnivision's second-quarter earnings call. The privately held Hispanic media company earlier Tuesday reported a 2% uptick in advertising revenue in the U.S. to $462.4 million during the quarter. The ad performan
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