Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs
Forrester Research, Inc. (FORR)
Last forrester research, inc. earnings: 2/13 04:05 pm
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Source: Business Wire
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases stall during the buying process and 81% of buyers express dissatisfaction with their chosen providers. While buyers rely heavily on self-service and autonomous interactions to make buying decisions, they also rely on providers to understand their challenges, be responsive to their needs, and collaborate on decision-making.To help B2B buyers make better decisions, providers must transform their go-to-market approach and their understanding of buyers’ needs. At Forrester’s B2B Summit North America, Forrester analysts will help leaders naviga
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FORR
Earnings
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FORR
Sec Filings
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- 11/12/24 - Form SC
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