Forrester’s B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
Forrester Research, Inc. (FORR)
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Source: Business Wire
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from indiscriminate price shopping.Forrester’s B2C marketing and CX predictions analyze the dynamics and emerging trends to watch for in the year ahead. These insights help leaders and their teams prepare for future challenges and take advantage of new opportunities to thrive in 2025. Topics include: B2C marketing; customer experience; consumer; media and advertising; and marketing agencies.Highlights from Forrester’s 2025 B2C marketing and customer experience predictions include the following:Investment to unify data for the loyalty and marketing tech stacks will triple. Currently, 78% of US B2C marketing executives concede that their m
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