Forrester’s 2024 US Customer Experience Index: Brands’ CX Quality Is At An All-Time Low
Forrester Research, Inc. (FORR)
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Source: Business Wire
Only 3% of companies are currently customer-obsessed and put their customers’ needs front and center NASHVILLE, Tenn., & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) US Customer Experience Index (CX Index™) rankings, CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year in a row. Several factors, including brands’ inability to provide seamless customer and employee experiences; underwhelming digital experiences using chatbots; and consumers’ concerns about their personal financial situations, society, and the economy at large, contributed to the decline.In addition to 39% of brands and 10 industry averages declining in CX quality over the past year, CX performance dropped across all three dimensions of CX quality — effectiveness, ease, and emotion. Only 3% of companies are currently categorized as customer-obsessed, defined as putting customers’ needs, desires, and satisfaction at the forefront of all
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