Amazon to open its first full-size, cashierless grocery store [MSNBC.com]
Forrester Research, Inc. (FORR)
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Source: MSNBC.com
SEATTLE — Amazon Walmart Kroger The online behemoth on Tuesday is opening its first, full-size, cashierless grocery store. Five years in the making, the Amazon Go Grocery is in the Capitol Hill neighborhood of Seattle, in the Amazon corporate headquarters’ backyard. Amazon has been working on the space since 2015 “You’re seeing a lot of big strides in [this] store,” Cameron Janes, vice president of Amazon’s physical retail division, told during a tour of the grocery store on Monday. “Produce is a big example of that.” “We’re just getting started here,” he said, declining to comment on how many of these grocery stores Amazon may open. “I think what we’re trying to do here — and with all of our physical stores — is really work backwards from the customer, and deliver some differentiation.” The space in Seattle is still smaller than a typical U.S. grocery store that’s about 40,000 square feet. Amazon Go Grocery is meant to stock shoppers’ kitchen cabinets, and help them with dinner, whi
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