Ometria Announces New Relationship with Foot Locker to Drive Personalized Customer Experiences [Yahoo! Finance]
Foot Locker, Inc. (FL)
Last foot locker, inc. earnings: 2/28 06:45 am
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Source: Yahoo! Finance
chosen Ometria as its new Customer Data Platform (CDP) to help accelerate its data-powered customer marketing and deepen relationships with customers as a key pillar of its Lace Up Plan. We believe this strategic decision will help enable Foot Locker to deliver personalized experiences across its key customer channels. With Ometria, Foot Locker will leverage a robust data foundation to enable true personalization at scale, helping to ensure that customer interactions are relevant and engaging across every channel. "We are thrilled to work with Ometria as our Customer Data Platform to unify our customer data we're gathering through programs like our enhanced FLX Rewards loyalty program to unlock deeper, more meaningful connections with our customers," said Stephanie Bleymaier , Vice President, Loyalty & CRM at Foot Locker. "Ometria's advanced data capabilities, innovative vision, and ability to deliver real-time, actionable insights to our marketing team will empower us to drive mo
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