New Nike CEO Hill gets his chance to lay out turnaround plan [Yahoo! Finance Canada]
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Source: Yahoo! Finance Canada
NEW YORK (Reuters) - Two months into his tenure as Nike CEO, Elliott Hill gets his first shot on Thursday to convince investors he can rescue the flailing sportswear company after a year stained by layoffs and cratering sales. Platitudes from Hill will not be enough, analysts say, when Nike reports quarterly earnings. To satisfy markets, Hill needs to lay out a plan to boost innovation, repair relationships with retailers and steady sales at a brand weathering the loss of market share to nimbler competitors such as Deckers' Hoka and On. "He's really under the microscope because he's given himself so much time to come up with a structure and a game plan," said Jay Woods, chief global strategist at investment banking firm Freedom Capital Markets, referring to Nike's decision to postpone its November investor day as Hill settled into his role. Nike did not immediately respond to a request for comment. Analysts say they understand a turnaround will take a few quarters. Nike's rep
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- Nike's new CEO plans to go back to basics in brand overhaul effort [Yahoo! Finance Canada]Yahoo! Finance Canada
- Nike's new CEO plans to go back to basics in brand overhaul effort [Yahoo! Finance]Yahoo! Finance
- Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff [Business Insider]Business Insider
- Nike's New CEO Admits the Brand Has Been Competing With Its Partners, Pledges to Fix Relationships With Foot Locker, JD Sports and More [Yahoo! Finance]Yahoo! Finance
- Nike beat low expectations as investors look for turnaround under new CEO Elliott Hill [Yahoo! Finance Canada]Yahoo! Finance Canada
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