LaCroix May Be Losing Its Fizz As Parent National Beverage Reports Another Quarterly Sales Drop [Forbes]
National Beverage Corp. (FIZZ)
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Source: Forbes
LaCroix May Be Losing Its Fizz As Parent National Beverage Reports Another Quarterly Sales Drop The fizz looks to be evaporating. Faced with lawsuits and an ever-crowded field of rivals eager to take its share, LaCroix parent National Beverage Corp. on Wednesday reported its second straight quarterly sales drop, following its first such decline in five years reported in March. National Beverage, in its release late Wednesday, didn't break out the quarterly numbers. But when subtracting the prior nine months results from the total for the full fiscal year that ended April 27, sales in the fiscal fourth quarter actually fell to $240 million from $244.3 million. For the year, profit declined to $140.9 million, or $3.02 a share, from $149.8 million, or $3.21 a share, hurt partly by increased aluminum can costs as a result of tariffs. The company also blamed increased manufacturing, shipping and marketing expenses. Faced with different lawsuits, including a class-action lawsuit against it
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