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0 -0.000346981263011728 -0.0012144344205413 -0.00303608605135318 0.00381679389312975 0.00728660652324777 -0.00069396252602358 -0.000173490631505864
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Four Safe Applications Of Generative AI In The Contact Center [Forbes]

Five9, Inc. (FIVN) 
Last five9, inc. earnings: 2/19 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.five9.com/investor-relations
Company Research Source: Forbes
getty When generative AI (GenAI) burst onto the scene with the arrival of ChatGPT, it became immediately apparent that this technology would have immense applications in the contact center. After all, ChatGPT was the best chatbot the world had ever seen. One could easily connect the dots and believe it would be applied to enterprise use cases, replacing existing chatbots and removing the need for human agents to handle customer interactions. In reality, we haven't seen this happen yet at a large scale. The main reason is hallucination, defined as the tendency of these models to make up answers not supported by their training data. This puts brands at risk of harming customer experiences, and even making them financially liable. The recent case with Air Canada has created some hesitation in going all-in on this technology. While the industry works on techniques to improve accuracy, including retrieval augmented generation (RAG), there are actually many other uses of GenAI in the Show less Read more
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