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Stock impact report

'Like qualitative research without having to pay': A bank's guide to Reddit [Yahoo! Finance]

Financial Institutions, Inc. (FISI) 
Last financial institutions, inc. earnings: 4/30 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/1016825
Company Research Source: Yahoo! Finance
Within these conversational forums known as subreddits — which exceed 100,000 — is what some people think is a resource underutilized by banks: users passionate about topics relevant to financial services. "Personal finance" is the 37th largest subreddit on the Reddit network with 20 million members. The r/CreditCards subreddit has 1.4 million members and is in the top 1%. A subreddit devoted to the Robinhood app has a million members, even more than r/banking, at 96,000 members. The four megabanks in the U.S. each have unofficial, dedicated subreddits peppered with queries about transaction snafus and closing accounts. Access to anonymous reviews of financial products is not unique to Reddit, "except in the extent of its seeming ubiquity," said Andrew Grant, partner at Runway LLC, a legal consulting firm for financial services companies and fintechs. "Reddit has this built-in ecosystem already that lends itself to people creating subreddits for financial services." Banks can us Show less Read more
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