US e-commerce business Cocktail Courier buys software supplier Thirstie [Yahoo! Finance]
First Citizens BancShares, Inc. - Class A (FCNCA)
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Source: Yahoo! Finance
ShakeStir, the company behind Cocktail Courier, said the deal can help the spirits brands with which it works. Thirstie, set up in 2014, works with brands on their e-commerce sales, providing them with software for their online storefronts and analytics on consumers. Two years ago, Thirstie attracted investment from US distribution major Republic National Distributing Company. Drinkers can order cocktail kits and gift sets via Cocktail Culture's site. The kits are centred around cocktails like a margarita or a cosmo and contain brands such as Campari's Grand Marnier and Wild Turkey Bourbon. Cocktail Courier says its business gives brands the ability “to grow revenue, build engagement, and harness valuable consumer insights”. In a statement, ShakeStir, which does business as Cocktail Courier, said the deal would “enable new consumer experiences on liquor brand sites”. The transaction, it added, would allow brands to offer bottles and “online-exclusive products” like cocktail k
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