FAT Brands Unveils New Co-Branded Online Ordering System [Yahoo! Finance]
FAT Brands Inc. - Class B (FATBB)
Company Research
Source: Yahoo! Finance
FAT introduced a new co-branded online ordering system for Great American Cookies and Marble Slab Creamery, featuring an innovative 3D cookie cake builder. This system is developed in partnership with Rapturous, the digital restaurant transformation arm of 3 Owl and Olo Inc. OLO — a leading technology provider for restaurants. The new user experience integrates both brands into a unified experience, improving the interaction for customers at co-branded and individual stores. This platform sets a new industry standard with features like Olo Pay's Mobile Wallet and a 3D Cookie Cake Builder, which have already led to increased sales. The co-branded storefront also offers in-store use. FAT Brands plans to pilot a self-service kiosk for the Cookie Cake Builder in select test locations in early 2025. The new 3D Cookie Cake Builder enhances the digital experience for customers. This tool allows users to design a Cookie Cake in real time, offering 3D visuals as they choose icing colors, c
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