Great American Cookies and Marble Slab Creamery unveil loyalty app [Yahoo! Finance]
FAT Brands Inc. - Class B (FATBB)
Company Research
Source: Yahoo! Finance
The Great American Cookies and Marble Slab Creamery app offers a digital journey in which customers can earn points and rewards for their favourite desserts. The initiative follows the recent co-branded online experience launch, showcasing the brands' commitment to a unified customer experience. The Great American Cookies and Marble Slab Creamery Rewards app is designed to delight users with birthday treats, point redemption discounts, and more. It consolidates the rewards systems of two popular brands for fan-favourite offerings into one platform, enhancing convenience for dessert aficionados. The integration of past loyalty programmes into the new app allows for a smooth transition for existing users, ensuring that no points are lost in the process. The move is part of a broader effort to modernise the dessert chains' customer interactions. FAT Brands marketing revenue channels vice-president Lisa Cheatham said: “Enhancing the digital journey for our loyal Great America
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