Ford tries to ease tariff pain with a new offer: Employee prices for everyone [Fortune]
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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Source: Fortune
Hours later, Ford Motor Company responded by announcing a new incentive for would-be car buyers: employee pricing for customers. “We understand that these are uncertain times for many Americans,” wrote Rob Kaffl, Ford's director of U.S. sales and dealer relations, in a company blog post. The post did not disclose the value of the employee discount Ford is making available to customers. A company spokesperson told Fortune by email that the vehicle price is below the dealer invoice price, and “consumers can save thousands depending on the vehicle.” The eligible cars include a range of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles. But it excludes Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition and Navigator SUVs and Super Duty trucks. For potential electric retail customers, the employee pricing is offered on top of the Ford Power Promise, a customer support program for EV owners, further extended through June 30. Ford CEO Ji
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