Here's why you should avoid owning Zegna shares: Morgan Stanley [Yahoo! Finance]
Ford Motor Company (F)
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Source: Yahoo! Finance
With a price target of $7.20—representing a slight downside from its current $7.39—analysts point to several challenges that could hinder Zegna's performance in the near to medium term. Despite its reputation as a heritage luxury brand, Zegna faces structural, strategic, and market-specific obstacles that make its shares less attractive in the current environment. Zegna's heavy reliance on Chinese consumers is among the most significant risks outlined by Morgan Stanley. The group derives more than 35% of its revenue from Chinese nationals, a figure much higher than its peers. This dependence has proven problematic as the luxury market in China continues to recover slowly. While competitors like LVMH managed modest gains in the region, Zegna's underperformance—reporting consistent declines in key segments this year—highlights the fragility of its position. The company is undergoing a major strategic overhaul, realigning its three primary brands—Zegna, Thom Browne, and Tom Ford
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