Ford and Stellantis address tariff turmoil with bold 'made-in-America' ad campaigns [USA TODAY]
Ford Motor Company (F)
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Source: USA TODAY
Industry experts said the ads are a tactic to offer assurance to investors, employees and consumers of their continued American presence. Industry experts said the automakers hope to influence the Trump administration to ease up on tariffs. In what some industry experts see as a Hail Mary ahead of May 3 — the day President is expected to implement 25% tariffs on all auto parts imported into the United States — Ford Motor Co. and Stellantis have taken to running ad campaigns to tout their American manufacturing might. Industry experts view the ads as an effort to influence Trump to exempt parts from 25% tariffs in the days ahead. Earlier this month, to the United States, though he has hinted at possibly pausing those. Experts said beyond showing Washington how dedicated to America the companies are, the ads are meant to assure Wall Street of the automakers' strength against some tariffs and to calm their employees and consumers by reasserting that they will continue as America
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