Ford takes aim at Jeep with new Bronco SUVs [Toronto Globe and Mail (Ontario, Canada)]
Ford Motor Company (F)
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Source: Toronto Globe and Mail
Ford takes aim at Jeep with new Bronco SUVs Ford's Bronco R race prototype debuts in the desert to celebrate the 50th anniversary of Rod Hall's historic Baja 1000 win in a picture obtained on March 12, 2020. FORD/Reuters Ford's Bronco R race prototype debuts in the desert to celebrate the 50th anniversary of Rod Hall's historic Baja 1000 win in a picture obtained on March 12, 2020. Nearly 55 years after the debut of the original Ford Bronco – and 24 years after the demise of the last one – Ford Motor Co. is dusting off one of its treasured nameplates this spring in hopes of reviving a decades-old rivalry with Fiat Chrysler Automobile’s popular Jeep brand. Leading the charge is a trim new mid-size Bronco sport utility vehicle, based on the Ranger pickup. Ford insiders have hinted there are more Bronco models to follow, including a smaller, car-based Bronco Sport later this year, with rumours of a Bronco pickup and a high-performance Bronco Raptor said to be under consideration. The
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