Experian: Americans Are Embracing Gen AI to Make Smart Money Moves
EXPERIAN PLC S/ADR (EXPGY)
NASDAQ:AMEX Investor Relations:
experianplc.com/investors
Company Research
Source: Business Wire
New Experian research shows consumers are turning to tech for smarter budgeting, investing and credit score improvement COSTA MESA, Calif.--(BUSINESS WIRE)--New Experian® research released today highlights a strong interest among U.S. consumers in using generative AI for personal financial management. The global technology and data company surveyed consumers across the country to understand current perceptions about generative AI and how frequently Americans are tapping into the technology to manage their personal finances.Key findingsAccording to the research,1 63% of consumers are familiar with generative AI, including 84% of Gen Zers and 79% of millennials, and one-in-three say they’re using it to learn about a new topic or finances.Nearly half (47%) have or are considering using generative AI-powered tools to help with managing their personal finances — a sentiment that rings especially true for America’s youngest consumers, with 67% of Gen Zers and 62% of millennials stating t
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