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Stock impact report

Sober travel or 'dry tripping' has people seeking enriching experiences minus the booze [FOX News]

Expedia Group, Inc. (EXPE) 
Last expedia group, inc. earnings: 2/13 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: expediainc.com/contact-investor-relations
Company Research Source: FOX News
Many travelers today are opting for more fulfilling experiences while visiting their locations of choice — and are taking trips that are alcohol-free. Sober travel, also known as "dry tripping," is one of 2024's hottest vacation trends, according to Hotels.com, with more than 40% of travelers saying they are likely to book a detox trip in the next year. A spokesperson shared with Fox News Digital that reviews mentioning "mocktails" surged by 50% year over year, "with guests raving about the creative nonalcoholic offerings at top hotels worldwide." Hooked Travel, a sober travel agency that acts as a community, arranges high-sensory travel experiences. "Being alcohol-free heightens your awareness drastically," said a Hooked spokesperson. "Colors become brighter, food tastes better , touch is more intense." Hooked recently rebranded itself to appeal not just to those who are sober, but to those who are " sober curious "You don't have to be an alcoholic to not drink alcohol! Show less Read more
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