EasyJet founder Stelios goes after ‘brand thieves' aggressively—demands they remove ‘easy' from their names [Fortune]
EASYJET PLC S/ADR (ESYJY)
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Source: Fortune
Greek-Cypriot tycoon Stelios Haji-Ioannou, whose easyGroup still has links with the carrier, has set out to protect the “easy” brand by threatening court action against anyone deemed to be profiting from the name. A formal complaint made by the man simply known as Stelios recently forced British indie pop band Easy Life, which also adorned posters with an aircraft showing a likeness to an easyJet plane, into changing its name. It chose Hard Life. EasyGroup owns the licenses to several entities with the “easy” name. The pop band took to social media when EasyJet was suing it, saying it didn't have the funds to defend itself in what could be a lengthy legal row. To be sure, the airline group only filed its trademark application for the “Easylife” name in 2020—several years after the band was founded. However, easyGroup has sought to protect the “easy” prefix as it owns many businesses with similar names such as easyCinema and easyBooking. ‘Easy come, easy go' “The problem wit
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