In a Post-Cookie World, BDEX Data Exchange Partners with Infutor for Early Access to Total Mobile Ad ID Solution
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Company Research
Source: PR Web
OAKBROOK TERRACE, Ill. (PRWEB) April 21, 2020 As marketers look for cookie-less ways to identify customers in a privacy-compliant manner, consumer identity management expert Infutor today announced that leading data exchange BDEX will have early access to its Total Mobile Ad ID Solution. BDEX is providing brand, retail and agency customers with access to comprehensive digital identity data through Infutor's Total Mobile Ad ID Solution. Infutor's on-premise data option allows marketers to implement digital identity resolution and extend digital reach to achieve higher mobile advertising conversion rates and ROI."In a data world that's looking for alternatives to cookie-based digital targeting, the BDEX-Infutor partnership is incredibly timely," said David Finkelstein, BDEX's CEO. "Our data exchange was built to empower human connectivity and Infutor's Total Mobile Ad ID Solution is a strong addition to help us serve this fast-growing market need."Based on Infutor's TrueSourceTM Digita
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