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-0.0014058518583604 -0.00171338195237671 -0.0147614445127845 -0.00720499077409712 0.0481943590194183 0.0456023196555663 0.0456023196555663 0.0456023196555663
Stock impact report

Why e.l.f. Beauty Stock Was Falling Today [Yahoo! Finance]

e.l.f. Beauty, Inc. (ELF) 
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm Check Earnings Report
US:NYSE Investor Relations: investor.elfcosmetics.com
Company Research Source: Yahoo! Finance
Not surprisingly, investors didn't take the news well, and the stock was down 9.9% at 2:15 p.m. ET. Are You Missing The Morning Scoop? Wake up with Breakfast news in your inbox every market day. Sign Up For Free » Muddy Waters, which has been an active short-seller for more than a decade, said that e.l.f. had been materially overstating its revenue over the last three quarters by an estimated $135 million-$190 million. The short-seller said that the beauty company realized that its growth narrative was in trouble in its second quarter and believed inventory also appeared to be inflated. Muddy Waters also noted that e.l.f. announced a change in its sourcing practices that led to the "sudden appearance" of $36.9 million in inventory, which e.l.f. said was because it took ownership of merchandise in China. Muddy Waters' investigation found that e.l.f. had historically taken ownership of goods in China, so it believes the move was designed to inflate sales. Muddy Waters isn't t Show less Read more
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