What Makes E.L.F. Beauty A ‘Sticky' Brand Besides Its Power Grip Primer [Forbes]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Forbes
E.l.f. Beauty, the cosmetic company that stands for eyes-lips-face and is ranked number two in Forbes most successful mid-cap stock list , is under pressure from allegations by Muddy Waters' Carson Block that it has “materially overstated revenue” by about $135 million to approximately $190 million over the last three quarters. On Wednesday, November 20, Muddy Waters announced it was short-selling its ELF stock holdings, claiming the company misrepresented inventory levels to inflate its revenue numbers. ELF stock dropped 15% during inter-day trading. It was an attempt to disrupt ELF's strength in the stock market. But consumers who buy e.l.f. Beauty don't care about stock prices. They care about the products and how well they perform. The e.l.f. brand has that ineffable, unquantifiable “sticky” quality that pulls in customers of all ages and keeps them loyal to the brand. In advertising, the company makes the most of the stickiness of its hero Power Grip Primer product, which
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News
- The Top Fall 2024 Skincare Launches For Every Skin Type [Forbes]Forbes
- The Schall Law Firm Urges Shareholders With Losses To Join An Inquiry Into e.l.f. Beauty Inc For Securities Law Violations Accesswire
- Bronstein, Gewirtz & Grossman, LLC Encourages e.l.f. Beauty, Inc. (ELF) Investors to Inquire about Securities InvestigationAccesswire
- INVESTIGATION ALERT: Edelson Lechtzin LLP Announces Investigation e.l.f. Beauty, Inc. (NYSE: ELF) and Encourages Investors with Substantial Losses or Witnesses with Relevant Information to Contact the FirmPR Newswire
- e.l.f. Beauty, Inc. Is Being Investigated For Engaging In Securities Fraud And Affected Investors Are Invited To Contact The Schall Law FirmAccesswire
ELF
Earnings
- 11/6/24 - Beat
ELF
Sec Filings
- 11/14/24 - Form 4
- 11/12/24 - Form 144
- 11/12/24 - Form SC
- ELF's page on the SEC website