‘Eyebrow lamination’ sales have surged 2,500% in six months, new data show [MarketWatch]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: MarketWatch
‘Eyebrow lamination’ sales have surged 2,500% in six months, new data show The quest for model-like eyebrows has hit the masses as more beauty fiends opt for “eyebrow lamination.” Sales of the service, which promises fuller and better-shaped brows, have surged 2,500% on Square Inc.’s SQ, -0.20% platform over the past six months, a company spokeswoman said. Bookings have grown 2,300% in that span. The drive to laminate one’s brows comes as more people look for an affordable way to get full brows without filling them in with makeup every day, said Katya Dmitrenco, a Square merchant who runs KD Brows in Studio City, Calif. Brow lamination is the cheaper, less permanent cousin of microblading, another trendy procedure in which stylists use semipermanent makeup on the eyebrows that looks like real hair. The lamination trend originated in Russia, according to Elle . Don’t miss: E.L.F. Beauty says it’s putting the $13.7 million it used to spend on stores to better use Dmitrenco said th
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ELF
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