Fragrance Creators Association Highlights the Dawn of a New Transformative Era in Fragrance at the World Perfumery Congress [Yahoo! Finance]
Estee Lauder Companies, Inc. (The) (EL)
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Source: Yahoo! Finance
GENEVA, SWITZERLAND / ACCESSWIRE / June 26, 2024 / Fragrance Creators Association (Fragrance Creators) continues to push boundaries and explore new frontiers. During its panel session, "Driving the Future of Fragrance Stewardship," at the World Perfumery Congress in Geneva, Switzerland, Fragrance Creators President & CEO Farah K. Ahmed, along with panelists Cynthia Reichard, Fragrance Creators Co-Chair and Executive Vice President at Arylessence Inc., and Sumit Bhasin, Fragrance Creators Board Member and Senior Vice President, Global Fragrance Innovation, Product Development & R&D at the Estée Lauder Companies, explored how the fragrance industry, through the power of collective action, can harness and shape the future. The panel discussed the fragrance marketplace landscape, innovation and technology, consumer insights, and public policy and regulatory trends, providing actionable advice on stewarding the next transformative moment in fragrance history. "Since the dawn of civiliza
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