Estée Lauder Claps-Back At Dupes With Focus On Beauty Sleep [Forbes]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Forbes
Featuring actress Kristen Bell, Estée Lauder's campaign kicked off in late March and is a departure from its typical luxury campaign. In two different videos, Bell can be seen trying out the and proclaiming “They really duped beauty sleep” followed by either her spreading the message by gifting bottles or going about her routine while getting only a few hours of sleep. The aim was for the campaign to be witty, topical, and nod to two key cultural conversations: the widespread issue of poor sleep and the cultural fascination with dupes. “To be relevant in a market where there is a new serum launching every day, we needed to do something that was a bit more tongue-in-cheek and that got everyone excited and listening to Estée Lauder,” said Fiona Sainty, senior vice president and general manger for Estée Lauder and Aerin Beauty North America. Relevance is even more important amid an ongoing fervor for beauty dupes. “Dupes” short for duplicates are products that purport to be less exp
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EL
Earnings
- 10/30/25 - Beat
EL
Sec Filings
- 12/16/25 - Form 4
- 12/16/25 - Form 4
- 12/16/25 - Form 4
- EL's page on the SEC website