Clare Goodwin Consultancy Partners With Bfore for Middle East Expansion [Yahoo! Finance]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Yahoo! Finance
The beauty communications consultancy agency is teaming up with Dubai -based beauty communications agency, Bfore to support its brands such as Augustinus Bader and Slip in the market and introduce Glossier to the region. More from WWD Bridie Forster, the founder of Bfore, will head up the operation in the region. She's previously held positions at Parfums Christian Dior , Estée Lauder Cos. and Reiss in Dubai. “We have seen the Middle East emerging as a hot spot for beauty brands to expand their global footprint, and our clients have been looking to us for support as they expand within the region. The region is home to a growing, digitally connected customer base, with a passion and interest in beauty and wellness,” Goodwin said in an interview. The partnership will see the two agencies coming together to deal in events, conscious social endorsements, meaningful and creative content programs and partnerships, as well as community building with brands, influencer marketing and
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EL
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- 8/19/24 - Miss
EL
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- 10/4/24 - Form SC
- 9/19/24 - Form ARS
- 9/19/24 - Form DEFA14A
- EL's page on the SEC website