Businesses struggle to pick the right AI use case: report [Yahoo! Finance]
Estee Lauder Companies, Inc. (The) (EL)
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Source: Yahoo! Finance
Rather than struggling to identify generative AI implementation ideas, enterprises are finding it difficult to know which use case to prioritize , according to a Snowflake and Enterprise Strategy Group survey of 1,900 business and IT leaders in nine countries. Around 7 in 10 early AI adopters say they have more potential use cases than they can fund, the report published this week found More than half find it difficult to lean on objective measures like costs, business impact and ability to execute when deciding what to pursue. The stakes are high to pinpoint the optimal application, as believe selecting an undesirable use case will hurt their company's market position. Nearly 60% admit that advocating for the wrong use case could endanger their job security. The recent waves of AI have added a sense of urgency to most longtime IT gripes, from data dilemmas to project prioritization. “You can't tackle it all,” said Sorin Hilgen, chief digital officer and in-country CIO at EG
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