17-Year-Old Luke Littler Is Minting Millions, But He's Not Shooting For Fame [Forbes]
Estee Lauder Companies, Inc. (The) (EL)
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Source: Forbes
Luke Littler is a young prodigy. The 17-year-old professional darts player is projected to earn some $1.5 million (before taxes) this year, per Forbes estimates, between his prize money, endorsements, royalties and appearances fees. And yet, Littler doesn't seem to care about the money. “I'm just playing my darts every week and trying to win,” he told The went viral last December when the news broke that he was advancing to the finals of the Professional Darts Corporation World Championships at just 16 . Before he knew it, “Luke the Nuke” went from 4,000 followers on Instagram to more than 1.3 million, got invited to talk shows with the likes of actress Millie Bobby Brown, and, arguably, made darts a more popular sport. His World Championship final was the most-watched program , other than soccer, in Sky Sports history and qualified him ??for the 16-week Premier League Darts season, where he won the season-ending playoff last month. Now a deal with Target Darts, where he's sellin
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