What does luxury even mean today? Four fashion insiders weigh in [Los Angeles Times (CA)]
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Source: Los Angeles Times
In one scene, the film ventures to a farm in rural Paris, home to an elderly woman who, utilizing a handmade loom, was the only one capable of weaving the trim on Chanel jackets at the time. According to the documentary, Chanel sent interns and seamstresses to the farm in many failed attempts to master the woman's technique — but only her hands were capable of such finesse. This scene comes to mind for Steff Yotka, head of content at luxury e-commerce platform Ssense (and also my former colleague), when I asked her about the evolution of luxury fashion. “It's luxurious because every jacket is a piece of art,” says Yotka. In the nearly 20 years since Prigent's Chanel documentary, we've entered a totally new luxury landscape. Luxury e-commerce retailers are battling it out — when news broke in March of this year of London retailer Matches closing , its offloaded merchandise from brands like Dries Van Noten and Rick Owens found its way to Walmart marketplace to the surprise (and outrag
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