Corona Hotline Expands Into Basketball With Kenny ‘The Jet’ Smith [Forbes]
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Source: Forbes
The Corona Hotline has been such a hit with football fans that its now being expanded into basketball. Partnering with Kenny “The Jet” Smith, Corona will open up the Corona Hotline from March 1 through April 6 for fans to call Smith at 1-844-9-CORONA. First launched in 2017, the Corona Hotline featured former Dallas Cowboys quarterback and CBS Sports commentator Tony Romo the past two football seasons. “The Corona Hotline has been a huge fan-favorite over the last three years,” says Ann Legan, vice president of marketing for Corona. “Fans have really loved the interactive experience of the hotline and being able to connect with notable sports personalities over the shared passion point of football and its most exciting moments.” The football campaign has seen a great response from fans, making the decision to extend into basketball season an easy one for the brand. “Our team is always looking for fun ways to connect with our fans,” says Legan. “The hotline has been a huge success and
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