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Stock impact report

How TikTok's new search ad format helps Eventbrite inspire event-goers [Yahoo! Finance]

Eventbrite, Inc. Class A (EB) 
Last eventbrite, inc. class a earnings: 2/27 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies beyond traditional search engines to focus on popular platforms like TikTok. To meet the moment, Eventbrite, the global events marketplace, is among the first to have utilized a new TikTok search tool for a campaign that has so far driven a 66% increase in click-through rates and helped the brand engage with its target millennial and Gen Z audience. “This campaign is what we are now calling business as usual as part of our mix of channels, basically,” said Laura Benayas, Eventbrite's head of growth marketing. “With this campaign we brought re Read more
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