Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement [Yahoo! Finance]
DexCom, Inc. (DXCM)
Last dexcom, inc. earnings: 4/28 04:03 pm
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Source: Yahoo! Finance
its Q3 2024 Diabetes Convergent TV Outcomes Report , providing critical insights into the diabetes category linear and streaming TV ad performance. The report reveals actionable findings on what drives consumer engagement in this category, with GLP-1 drugs reshaping the landscape of diabetes management and advertisers increasingly investing in convergent TV to target this growing audience. Consumer engagement – measured by actions such as search activity and site visits – is the most predictive indicator of future sales, making these insights essential for advertisers looking to drive meaningful outcomes. According to EDO's analysis, diabetes ads were 6% more likely to drive consumer engagement on streaming than linear TV. Dexcom emerged as a standout performer, with ads 208% more effective than the diabetes category average on convergent TV. Dexcom's streaming ads were 84% more effective than the category's convergent TV average. "Strong TV ad engagement in the diabetes categor
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DXCM
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- 10/24/24 - Miss
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- 12/17/24 - Form 4
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- 12/17/24 - Form 4
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