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Stock impact report

DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Business Wire
Publishers gain access to granular attention metrics to maximize campaign performance and strengthen advertiser partnerships NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimization, empowering publishers with detailed, actionable insights to maximize the value of their inventory.As the digital advertising landscape increasingly prioritizes attention as a key metric to evaluate campaign success, DV Attention for Publishers empowers publishers with essential data and metrics to measure and optimize their inventory based on trusted, third-party verification. This new offering delivers expansive inventory and campaign insights for attention, including more than 15 metrics across over more than 10 dimensions of inventory. Furthermore, DV fir Show less Read more
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