Some advertisers plan to pull back from Elon Musk's X in 2025 over fears of ‘brand safety' [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
DirecTV tells angry customers that canceling their subscription over Disney would be useless This iconic sneaker brand disappeared for 40 years. Now it's making a comeback This blue dot is taking over Nebraska. It might be the best political logo we've seen this election The fear among advertisers is that there is a lack of “ brand safety ” on the platform, with some of the content posing a harm to brands' image, according to a new report from Kantar, a marketing data and analytics firm. The report says that 26% of marketers around the world plan to decrease their X advertising spending in 2025. Kantar conducted research on top platforms for advertisers, including X, based on surveys with 18,000 consumers from nearly 30 countries, as well as about 1,000 marketing professionals. In the report , the firm noted that one brand is “distinctly not well-received by marketers”—that brand being X. A lowly 4% of marketers think X ads provide brand safety, compared to 39% who said the
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News
- DoubleVerify Holdings, Inc. (NYSE: DV) had its price target lowered by analysts at Truist Financial Co. from $32.00 to $26.00. They now have a "buy" rating on the stock.MarketBeat
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $33.00 price target on the stock.MarketBeat
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "buy" rating re-affirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $28.00 price target on the stock.MarketBeat
- DoubleVerify Publishes 2nd Annual Impact Report, Underscoring Commitment to Responsible Business Practices that Enhance Stakeholder ResultsBusiness Wire
- DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & NewsBusiness Wire
DV
Earnings
- 7/30/24 - In-Line
DV
Sec Filings
- 9/17/24 - Form 4
- 9/17/24 - Form 4
- 9/17/24 - Form 4
- DV's page on the SEC website