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Stock impact report

Snapchat Adds Ad Placement Verification from DoubleVerify [Yahoo! Finance]

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Yahoo! Finance
Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify's brand safety and suitability measurement provides insights into ad placement on platforms, and whether your ads are being displayed alongside objectionable content. That gives brands extra peace of mind around brand placement, while also ensuring that the platforms are upholding their own ad placement standards. As per DoubleVerify “With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap's engaging, user-generated platform […] DV's advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content, maximizing transparency, effectiveness, and confidence in their digital investments. ” So you can rest assured that your Snap p Show less Read more
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