DoubleVerify Research Reveals Key Trends Across 'Made for Advertising' Sites
DoubleVerify Holdings, Inc. (DV)
US:NYSE Investor Relations:
investors.adtalem.com
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Source: Business Wire
Evergreen content related to travel, family, and health topics is more common on MFA sites NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The findings focus on content patterns across "Made for Advertising" (MFA) websites.According to DV’s analysis, there are notable differences in the types of content MFA websites produce compared with other media. MFA sites commonly feature evergreen content such as health and fitness, travel, and family and parenting, while avoiding time-sensitive topics like sports or news. In fact, according to DV’s analysis, MFAs are:99% more likely to cover travel57% more likely to cover family and parenting47% more likely to cover health and fitnessRelatedly, DV found MFA si
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