Rdddit Rolls Out Updates to its Conversation Ads [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
Reddit has announced an expansion of its Conversation Ads offering, which enables marketers to place their promotions within the chat section beneath Reddit posts. Which is where most of the engagement in the app happens, and now, Reddit says that all advertisers will be able to serve ads between comments on conversation pages when they run conversation ads. Reddit launched its updated Conversation Ads last June, which include larger media space, as well as improved placement and display options. And now, it's also enhancing its control and placement options within the process. As per Reddit “ Conversation ads enable advertisers to reach users in a high-intent mindset, driving results across the funnel. With placements now available deeper into the comments page, advertisers can expand their campaign reach , connecting with additional audiences at scale.” That could provide more opportunity to reach users at just the right time, as they go about researching related
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