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Stock impact report

New Research Reveals Link Between High-Quality Digital Ads and Lower Emissions [Yahoo! Finance]

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Yahoo! Finance
of CO emissions in 2023 showing the sustainability benefits of smart digital advertising NEW YORK, June 27, 2024 BUSINESS WIRE DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions. The findings, based on a global analysis of over one trillion ad impressions delivered across web display and video environments underscore the environmental benefits of maintaining high-quality ad inventory. DV measures the quality of ad inventory through its DV Authentic Rate – the percentage of ads verified as brand-suitable, fraud-free, and in the correct geography. The study highlights that higher DV Authentic Rates correlate strongly with lower emissions, as measured by Scope3 impact data, further emphasizing the role of buying quality media in reducing digital advertising's carbon f Show less Read more
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