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Stock impact report

New Research Reveals Link Between High-Quality Digital Ads and Lower Emissions

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Business Wire
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions.The findings, based on a global analysis of over one trillion ad impressions delivered across web display and video environments underscore the environmental benefits of maintaining high-quality ad inventory. DV measures the quality of ad inventory through its DV Authentic Rate – the percentage of ads verified as brand-suitable, fraud-free, and in the correct geography. The study highlights that higher DV Authentic Rates correlate strongly with lower emiss Show less Read more
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