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Stock impact report

DoubleVerify Launches Industry-Leading GenAI Protection to Safeguard Brands from Low-Quality, AI-Generated Content

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Business Wire
New solution helps advertisers protect their brand reputation online and stay ahead of emerging low-quality, AI-generated content NEW YORK--(BUSINESS WIRE)--DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online.According to DV’s 2024 Global Insights Trends Report, 54% of marketers believe that generative artificial intelligence negatively impacts media quality. DV has identified numerous long-tail websites that leverage GenAI tools to churn out low-quality content, often rife with errors, editorial inconsistencies and plagiarism. With DV’s GenAI solution, clients can seamlessly enable post-bid monitoring within their brand suitability profile and employ DV Authentic Brand Suit Show less Read more
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