DoubleVerify: Gen AI Driving Significant Increase in New Ad Fraud Schemes and Variants [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
NEW YORK, June 17, 2024 BUSINESS WIRE DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The findings underscore a significant year-over-year increase in new fraud schemes, with fraudsters shifting their focus to platforms and channels like Connected TV (CTV) and streaming audio. In 2023, DV's research revealed a 23% surge in new fraud schemes and variants compared to the previous year, according to the DV Fraud Lab. Additionally, unprotected advertisers saw a fraud/SIVT (Sophisticated Invalid Traffic) violation rate as high as 17%. These violations include incidents of bot fraud, site fraud, app fraud, hijacked devices, nonhuman data center traffic and injected ad events, all of which illegitimately inflate online a
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News
- LEADING ECOMMERCE FULFILLMENT PROVIDER SHIPTOP CLOSES SEED ROUND FUNDINGPR Newswire
- DoubleVerify Holdings, Inc. (NYSE: DV) had its price target lowered by analysts at Truist Financial Co. from $32.00 to $26.00. They now have a "buy" rating on the stock.MarketBeat
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $33.00 price target on the stock.MarketBeat
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "buy" rating re-affirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $28.00 price target on the stock.MarketBeat
- DoubleVerify Publishes 2nd Annual Impact Report, Underscoring Commitment to Responsible Business Practices that Enhance Stakeholder ResultsBusiness Wire
DV
Earnings
- 7/30/24 - In-Line
DV
Sec Filings
- 9/17/24 - Form 4
- 9/17/24 - Form 4
- 9/17/24 - Form 4
- DV's page on the SEC website