DoubleVerify Expands AI-Powered Brand Suitability Coverage on Meta to Include Inflammatory Politics & News
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
Global brands will gain insight into ad delivery against challenging news and political content, including deepfakes on Meta NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.“We are thrilled to release DV’s Inflammatory Politics and News category on Meta, especially during an election year when challenging political topics typically surge,” said Mark Zagorski, CEO of DoubleVerify. “As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be aligned with is critical. By leveraging DV’s new AI-powered category, advertisers can protect
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