EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
Integration of EDO’s engagement metrics with DV Scibids AI boosts precision and ROI in CTV ads NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced a first-of-its-kind partnership to deliver AI-powered optimization for Connected TV (CTV) advertising. Leveraging DV Scibids AI™—DoubleVerify’s proprietary technology designed to maximize ad performance and cost efficiency across the world’s leading DSPs—the partnership sets a new standard for precision in the rapidly growing CTV market, enabling advertisers to optimize media buys with ad-driven engagement signals.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241217670291/en/DV Scibids AI automates and optimizes advertisers’ programmatic buying of digital ad campaigns. DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-p
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DV
News
- DoubleVerify Holdings, Inc. (NYSE: DV) is now covered by analysts at Raymond James. They set an "outperform" rating and a $25.00 price target on the stock.MarketBeat
- EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising [Yahoo! Finance]Yahoo! Finance
- INVESTIGATION ALERT: The Schall Law Firm Announces it is Investigating Claims Against DoubleVerify Holdings, Inc. and Encourages Investors to Contact the FirmPR Newswire
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $22.00 price target on the stock.MarketBeat
- DoubleVerify Launches Industry-Leading GenAI Protection to Safeguard Brands from Low-Quality, AI-Generated ContentBusiness Wire
DV
Earnings
- 11/6/24 - Beat
DV
Sec Filings
- 12/19/24 - Form 4
- 12/17/24 - Form 4
- 12/17/24 - Form 4
- DV's page on the SEC website