DoubleVerify's 8th Annual Global Insights Report Highlights the Rising Importance of Attention Metrics
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
Highlighting a 47% adoption rate among media buyers, the report underscores the transformative role of attention metrics in advertising NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its 2024 Global Insights Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across North America, LATAM, EMEA, and APAC, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.The report underscores the growing importance of attention-based measurement in advertising, especially as cookies become obsolete and the call for transparent metrics increases. In 2023, advertisers increasingly prioritized attention metrics, with 47% of media buyers planning to integrate these metrics into their strategies i
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- New Research Reveals Link Between High-Quality Digital Ads and Lower Emissions [Yahoo! Finance]Yahoo! Finance
- New Research Reveals Link Between High-Quality Digital Ads and Lower EmissionsBusiness Wire
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "equal weight" rating re-affirmed by analysts at Morgan Stanley. They now have a $21.00 price target on the stock, down previously from $40.00.MarketBeat
- DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital Trust [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital TrustBusiness Wire
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