DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
Global brands will benefit from DV’s industry-leading, AI-powered classification technology to gain transparency into Pinterest In-Feed inventory NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.“We're thrilled to bring DV’s brand safety and suitability measurement to Pinterest, ensuring campaigns meet top media quality standards while maximizing advertiser performance,” said Mark Zagorski, CEO at DoubleVerify. “DV’s advanced AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content – maximizing transparency, effectiveness, and confidence in the
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- 6/18/24 - Form 4
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- DV's page on the SEC website