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9.93377483444687E-05 0.000695364238410528 0.000695364238410528 0.000695364238410528 0.00996688741721851 0.0149006622516556 0.0139403973509935 0.0257615894039736
Stock impact report

Hi! It's Duo: The Marketing Strategy Behind the Internet's Favorite Green Menace [Yahoo! Finance]

Duolingo, Inc. - Class A (DUOL) 
Company Research Source: Yahoo! Finance
a Super Bowl commercial, there's rarely a dull day for Duolingo's marketing team. Just ask Zaria Parvez, the language learning app's global head of social media. "This morning, I was putting a mustache on our CEO," she told ADWEEK with a laugh. The reason for Luis von Ahn's new facial hair? The boss was starring in a spoof of the Apple TV+ series Severance for Duolingo's 16.8 million TikTok followers. "He was like, ‘I only have 30 minutes to do this because I have a meeting with our biggest investor,' but he still prioritized it," said Parvez. It might sound like merely an amusing anecdote, but this is symbolic of the reverence and trust Duolingo's marketing department has built at the highest levels of the business. Its 51-strong marketing team has spent the last four years fine-tuning the brand's social-first approach on platforms like TikTok, YouTube, Instagram, and X by planting it at the center of culture-whether that's a Charli XCX concert or the Barbie movie premiere-an Show less Read more
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