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Stock impact report

Duolingo and Netflix Partner Launch ‘Learn Korean or Else' Campaign Ahead of Squid Game Season 2 [Yahoo! Finance]

Duolingo, Inc. - Class A (DUOL) 
Company Research Source: Yahoo! Finance
platform, today announced a new partnership with Netflix's Squid Game to promote Korean language learning through an immersive, one-of-a-kind campaign, including an update to its Korean course. Titled “Learn Korean or Else”, the campaign combines Duolingo's humorous approach to promoting learning with the high-stakes energy of Netflix's Squid Game to motivate fans to do their Korean lessons, just in time for the premiere of Season 2 on December 26, 2024. Duolingo is adding over 40 keywords and phrases from Squid Game to its Korean course, enabling learners to connect even more closely with the series. By learning Korean, Squid Game fans can appreciate the renowned series on an entirely new level, experiencing dialogue, expressions, and cultural context in ways only possible through understanding the language. “We saw a 40% increase in Korean learners just after Squid Game Season 1, underscoring the powerful connection between entertainment, culture, and language learning,” said Ma Show less Read more
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