3 ways brands can appeal to Gen Z [Yahoo! Finance]
Duolingo, Inc. - Class A (DUOL)
Company Research
Source: Yahoo! Finance
The real challenge facing brands today is that Gen Z is not a singular, cohesive demographic group when it comes to cultural tastes and trends. This generation is unified by their differences and individuality, with research showing that 91% of 18 to 25-year-olds don't even believe there is such a thing as 'mainstream' pop culture anymore. Instead, what connects them are overlapping ecosystems of online communities and niche subcultures around shared values and lifestyles. As a deeply purpose-driven generation, Gen Z has high expectations: when it comes to brand behaviour, purpose and personalisation are non-negotiable, while loyalty is hard-won – and can be lost in a heartbeat. As Gen Z starts to make its way in the professional world, we're also seeing this generation's attitude and aesthetics start to influence design trends and marketing in new ways as businesses adapt to stay relevant and appealing. While there is no exact formula to follow, there are lessons to be learned fr
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News
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- Considerations For Venture Capitalists Exploring EdTech Investments [Forbes]Forbes
- Technology Innovator Mario Schlosser Joins Duolingo Board of DirectorsGlobeNewswire
- Duolingo, Inc. (DUOL) Suffers a Larger Drop Than the General Market: Key Insights [Yahoo! Finance]Yahoo! Finance
DUOL
Earnings
- 5/8/24 - Beat
DUOL
Sec Filings
- 6/28/24 - Form 144
- 6/21/24 - Form 8-K
- 6/18/24 - Form 4
- DUOL's page on the SEC website